Case Study

The Industrial Ecosystem
End-to-End Value Chain Digitalization

E2E_Digitalization OilAndGas SupplyChainUX DataVisualization HighLoad
Tower GPN

Role

Design Director / Architect of Digital Transformation

The Challenge

Digitalizing the entire lifecycle of a major energy corporation. The goal was to track, manage, and optimize every drop of oil—from offshore extraction to the end consumer—ensuring total transparency and asset reliability across a massive B2B/B2C ecosystem.

The Solution

Orchestrated the UX/UI architecture and product design for an interconnected web of dispatch centers, desktop applications, and mobile solutions spanning the entire corporate value chain. I collaborated with multiple external vendors and internal units to deliver a seamless ecosystem.

100+
Interconnected Systems Delivered
3000+
UI Screens & States Designed
92%
Core Business Processes Digitized
1
Unified Value Chain Narrative

The Ecosystem Matrix
& Impact Metrics

Upstream
(Extraction & Exploration)

Interfaces for offshore field development, drone-based geological exploration, and drilling dispatch centers for both offshore and onshore operations.

Accelerated geological data processing workflows by 40% and established 100% UI coverage for real-time offshore drilling monitoring.

Upstream interfaces

Midstream
(Supply & Storage)

Systems for Arctic tanker logistics, pipeline routing (integrating with Transneft), gas condensate supply, inventory forecasting, LIMS (Laboratory Information Management), and comprehensive loading/unloading dispatch.

Enhanced inventory forecasting interfaces, reducing cognitive load for operators and decreasing laboratory (LIMS) reporting time by 60%.

Midstream interfaces 1
Midstream interfaces 2

Refining &
Production

Operational planning for primary/secondary refining, product passportization, digital twins, energy efficiency monitoring, eco-monitoring, automated quality control, and electronic logbooks.

Engineered the complete replacement of legacy AspenTech software (PIMS, APS, MBO) with proprietary, in-house solutions. By combining advanced algorithms with a modern, intuitive UI, we unified these into a seamless Production Control Center, cutting operational planning cycles by 80%.

Refining interfaces
Refining interfaces

Logistics &
Transportation

E2E operational planning and dispatch for rail, auto, pipeline, and tanker networks, including safety control, ETA forecasting, and dynamic route optimization.

Improved interface efficiency for multi-modal routing, contributing to a 35% increase in ETA forecasting accuracy and significantly reducing logistical downtimes.

Logistics interfaces 1
Logistics interfaces 2

Downstream &
Distribution

B2C mobile apps with loyalty programs for retail gas stations, B2B portals for wholesale, aero-kerosene dispatch with blockchain document flow, port bunkering management, smart customs, exchange trading interfaces, and commercial directorate automation.

Boosted B2C loyalty app engagement by 150% and slashed document turnover time in B2B aviation bunkering by 80% through intuitive blockchain-based UI.

Downstream interfaces

Value Chain
Efficiency Center (ЦДС)

High-level strategic dashboards and video walls for E2E business scheduling, material balance control, operational KPI management, digital plant operations (DPO), and anomaly tracking across the entire supply chain.

Centralized thousands of data streams into a single Digital Plant Operations (DPO) video wall ecosystem, enabling C-level management to identify and resolve supply chain anomalies 3x faster.

Efficiency Center interfaces 1

Enterprise IT &
Economics

UI for internal PaaS platforms, mnemonic schema constructors, HR systems, budget/capital management, and the corporate accelerator portal.

Standardized internal interfaces across 20+ systems on a unified PaaS, reducing internal UI development costs and employee onboarding time by 30%.

Enterprise IT interfaces
100%

End-to-End Transparency

Created a fully transparent, highly reliable digital supply chain that united fragmented operations into a single, data-driven narrative.

Beyond
the Showcase

Author Avatar

A digital transformation of this magnitude is never a solo endeavor. Behind these metrics, design systems, and enterprise ecosystems stands an incredibly dedicated, cross-functional team that worked in seamless synergy. We pushed the boundaries of what was possible in heavy industry, and everyone poured their absolute best into every pixel and process.

What is presented here is merely the tip of the iceberg. Countless iterations, strategic pivots, and complex architectural decisions remain behind the scenes.

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Ready to build something
extraordinary?

Drop Me a Line

I am always open to discussing massive, complex enterprise products or leading a design direction for a company that puts the user at the center of innovation.

My Location Now

Almaty, Kazakhstan

(Open to remote/relocation/travel)